Tuesday, August 5, 2008
Coming the New Straits Times,not Staid Times,Reader'sTimes ?
Two more days to the New Straits Times, by consultant Bain & Company discovered new type readers of the Straits Times, strange sounding name for readers, tech-savvy sponges,onliner,news junkies ,time-starved scanners, and the normal uncles and aunties who expect a piles of clippings in the garden or letter boxes,the morning read. The eighty cents newprint, the cost of a local cuppa,white and sugar in the 163 years history saw new insights which cannot be found in the news. How to retain news when the Internet News does not charge a cent, and blogging and Youtube moments and Podcast ,Bain Consultant seeks to enter the head of the Singaporeans. The responses were earths shaking,moving the ground underneath editors. Revenues have been down since the advent of the internet,newsgroup and all the search engines and Wiki and Yahoo and Googles. Certains news were favoured by readers and some were shunt as no news,nevertheless, its the only news that cost a cuppas with pictures and in and in colour, and favours significantly inputs by readers. Together with Today,Asiaone, and other online news, more new vehicles will carry the news across to the readers, as they like it ,whenever and whatever, and free.Watch this space for more Update!
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